Cherry Dear is a jewelry brand rooted in Zagreb, Croatia, founded by Ema Krot Turudić- designer and self-taught jeweler.

The journey began in 2019, in a modest room in Trešnjevka, one of Zagreb’s neighborhoods, armed with only basic tools and a budding knowledge of jewelry making. The name Cherry Dear is drawn from the Croatian word trešnja, meaning cherry, symbolic of where it all began.

As Ema’s family grew, she had to give up her original workspace to her children. This life change pushed her to open a small studio in the heart of Zagreb, on Deželićeva Street.

Cherry Dear’s jewelry is bold and non-commercial, embracing organic and asymmetric shapes. Ema often describes her creations as small wearable sculptures—each piece a unique expression of individuality.

Being self-taught, every design and collection is a result of her personal journey through trial and error, constantly exploring new techniques and materials. This process of learning and evolving defines the spirit and sophistication of Cherry Dear.